Take Advantage of Facebook Places

This location-based application allows users to check in or alerts their network wherever they are If you have a brick and mortar location, turn patron into Facebook promoters by giving them freebies or specials offers if they check in from your location, using Facebook Places. But be sure to check in page to your company page, otherwise, those Facebook users who click check links on their news feeds and wall will be taken to generic page that doesn’t contain either your keywords or your branding

Use Facebook for Customer Service

Online support forums and live chat services can be costly. But Facebook can help you communicate easily with customers who become our fans o the site. Facebooks’s Wall, forums, status updates and other features let you answer technical and other queries., post new product upgrades and offer frequently asked questions section.

Add a well Place Like button to your website & newsletters.

Don’t just throw a Like button on your site, integrate it with a call to action. For example, place near your mailing list sign-up form. Users are more likely to click a Li

ke button while opting in for a subscription. Test, track and adjust this tactic until you see results.

Befriend Facebook Group Administrators

Search out Influencer on Facebook and offer theme specials, coupons and other perks they can offer to their Facebook groups.
A status update, Wall post or even a message from a Group administrator will return a better result than a mass message to their members from you.