- What is the problem you are trying to solve?
- Is it scalable?
- What are the bottlenecks to scale
- Manpower
- Infrastructure
- Setup / Hardware cost
- Other industry bottlenecks / regulatory
- Is the market ready for this kind of service/product
- Where is your MVP?
- Who are your paying customers?
- What do your customers say about your product/ service?
- How many similar consumers do you expect to come?
- What is your revenue model?
- What is the unit economics like?
- What is the cost of customer acquisition?
- What is the customer lifetime value?
- What is the market size?
- Market segmentation charts
- What is the customer segment you are targeting?
- What is stopping you from scaling right now?
- How much fund do you need?
- How are you going to deploy your funds?
- When are you going to break even?
- When are you going to be cashflow positive?
- What is the exit you propose?
- What is the pre-money valuation you propose?
- How much are you willing to dilute?
- What is the competitive landscape like?
- What is that you are doing uniquely that nobody else is doing?
- Are you the first/early mover?
- Why is that nobody else is doing what you are doing?
- If it is a me-too model, what is your mote? (Patents/any other killer advantage)
- What if somebody else comes in with more funds into the market?
- Is it easily doable for anyone?
- What is the brand building activity?
- Are there any legalities/ risks in the model?
- Is there any wastage/ refund/ return ?
- How do you ensure your service levels?
- What is your team and skill set and background of founders and core members?
- What is the composition of your overall team?
- Do you have domain expertise?
- Is there any people dependency?
- Are you having ESOPs for your employees, what is the structure?
- What is the current CAP table?
- What is the setup/ fixed costs?
- Are you asset light? If so why / if not why not?
- What are the NPAs (non-performing assets) on your balance sheet?
- How much cash is there in the bank ?
- What is the current burn rate?
- How many months do you have before you run out of cash?
- What are the milestones for this funding?
- What is the projected burn rate post-funding?
- What is the split of spend on operating cost/ marketing/technology?
- How long will this money last?
- What is your customer acquisition strategy?
- What is your customer retention strategy?
- How do the founders know each other / how long they have been together?
- What do the founders take care of?
- What is the founder’s salary?
- Who is the CEO? / Whose decision is final in case of unresolvable issues?
- What is your mission?
- What excites you guys to do this?
- Who takes care of technology? (Team )
- How scalable your platform is?
- How many concurrent users can it handle right now?
- Is your platform stable?
- Is the platform mobile responsive?
- What is your technology stack?
- Where do you host right now?
- What is your mobile strategy?
- Will users be interested in installing such app?
- What is your marketing plan for app installs?
- Projections on app install.
- Product mockups and details
- Users
- Returning users
- Bounce rate
- Transactions
- Ticket size ( Transaction value)
- Revenue run rate
- Gross profit
- Current burn rate
- Cohort analysis
- Customer acquisition cost
- Customer lifetime value
- Conversion rate
- Click through rates in advertising
- Testimonials
- Internal rate of return
- Right to first refusal / Right to the first offer
- Tag along / Drag along rights
- Liquidation preferences

Nithin Sai-(Serial Entrepreneur)
Mobile: +91-9656210077